A specialist in strategic marketing, Lambin works as an analyst and consultant on problems of redeployment and restructuring of enterprises facing challenges due to the internationalisation of markets and market-driven management. Pauwels Market Segmentation M. Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Your recently viewed items and featured recommendations. The submitted promocode is invalid.
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Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. View or edit your browsing history.
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Lambin's unique approach reflects how marketing operates empirically, as both a business E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it. English Choose a language for shopping. Shopbop Designer Fashion Brands. Amazon Music Stream millions of songs. Selected pages Table of Contents.
Ouverture de ‘Market-Driven Management’ | Lambin | Symphonya. Emerging Issues in Management
The Market Orientation Concept. Motivated by the increased complexity Formulating a Marketing Strategy.
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline.
Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional lanbin of marketing departments, focusing instead on the concept of market orientation.
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Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Taking a market approach, the author challenges the traditional concept drivrn the 4Ps and the "functional" role of marketing departments.
Jean-Jacques LambinIsabelle Schuiling. Write a customer review.
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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Would you like to tell us about a lower price? Palgrave Macmillan May 1, Language: Advertising Offline and Online Decisions. Share your thoughts with other customers.
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Market orientation approach moving marketing onfrom the 4Ps in light of globalisation, ecommerce, new technology and manqgement insecurity Academic rigour drigen unashamedly high level text designed to challenge able and upper level students Integration of strategic decision making and operational implementation reflecting how marketing operates empirically, rather than how it is typically taught Clear definitions and descriptions of concepts, with strong illustration through numerous examples and short case studies Companion Website offering comprehensive lecturerdedicated ancillary content including teaching guidelines, PowerPoint slides and additional case studies, together with extensive supplementary reading for students.