If you are in the ad business it will help you improve your copy writing and if you are on the consumer side you will understand the hooks that are being used on you in every ad. Aug 09, Jan Brinkmann rated it it was amazing. To ask other readers questions about Breakthrough Advertising , please sign up. Apr 30, Rusi Kolev rated it it was amazing. Thanks to Brian Kurtz to make this book affordable again.
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Breakthrough Advertising - The Official Copy
The problems people have with marketing are mainly how to get attention and keep the interest of the reader or viewer. Still most principles are absolutely valid. Just read it the first time. This is by far the best copywriting book I've ever read.
How to write a headline — and an This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
And advertisiing most great books, they come from older times. Aug 30, Yuvrajsinh rated it it was amazing. I would definitely recommend this to anyone in copywriting and advertising.
Breakthrough Advertising by Eugene M. Schwartz Eb00k
Jul 15, Bruce Harpham rated it it was amazing Shelves: Very good book, specially the phases of Market Sophistication. Aug 10, Steve Roller rated it it was amazing. Breakthrough advertising stems from the one thing that Schwartz learned to do better than most other people. Accessed 11 November Phenomenal book to break down the elements of copywriting.
I will definitely be rereading this several times over the next year.
Great book, a real classing for marketers. Schwartz refers to this as the "one-to-one connection. Return to Book Page. Apr 09, Steven Lewis rated it it was amazing. Aug 05, Candy rated it it was amazing.
Breakthrough Advertising by Eugene M. Schwartz
He holds a bachelor's degree in history, a master's degree in theology and has completed doctoral work in American history. Nov 20, Kalin Stanislavov rated it it was amazing Shelves: Khateeb rated it it was amazing Shelves: To see what your friends thought of this book, please sign up.
Just a moment while we sign you in to your Goodreads account. If you try to impose your own message on them, you may only get resistance and rejection. How to write a headline — and an ad that follows it — that will open up a whole new market.
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To ask other readers questions about Breakthrough Advertisingplease sign up. References 3 Excess Voice: Even the people who read it a few times still do not comprehend the power of the knowledge given in this book. I finally have found a book that lays out the critical tool set useful to the copywriter.
Nov 07, Sariya rated it it was amazing.
It really opened my eyes and helped me realize Amazing book! Feb 27, Brian rated it it was amazing Shelves: These principles will hold true forever.
Precisely that is what's in this book.